Learning to Market Without a Rulebook
I’ve worked on a pretty wide mix of projects from editorial visuals at Cellotape Magazine to freelance gigs where I handled everything from branding to social content. If there’s one thing I’ve learned about digital marketing, it’s that there’s no one size fits-all formula. At Cellotape, the focus was on storytelling: knowing how to match a visual to a tone, how to grab attention in a sea of scrolls, and how to adapt design for different platforms without losing the vibe. Freelancing taught me the other side deadlines, clients who don’t always know what they want, and how to make a message stand out on a tight budget. I’ve learned that good marketing is a mix of strategy and instinct. You have to know the data, but also trust your gut especially when you're creating something people actually want to interact with.