What if I told you that in 2025, most Thai people spend more time on social media every single day than they do eating, commuting, or even talking face-to-face? Would that surprise you… or feel oddly obvious?
Here’s the reality: Thailand is one of the most socially connected countries in the world, with more than 51 million active users. That’s 7 out of 10 people scrolling, liking, shopping, or live streaming daily. And they’re not just watching cat videos (although there’s plenty of that too). Social media in Thailand has become the marketplace, the newsstand, the customer service desk, and the community hall all rolled into one.
So the question for 2025 isn’t should Thai businesses invest in social media it’s how can they possibly afford not to? The platforms are evolving fast, consumer behavior is shifting even faster, and brands that don’t keep up risk becoming background noise in a feed full of Tik Tok, LINE stickers, and influencer collabs.
This article unpacks what’s happening in Thailand’s social media landscape right now, the platforms driving the biggest change, the trends you can’t ignore, and the strategies businesses need if they want to survive (and thrive) in 2025.