TikTok is no longer just a place for dance challenges or lip-syncs. By 2025, it’s the fastest, growing social commerce platform, trend incubator, and community builder in Southeast Asia. For Thai businesses, ignoring TikTok isn’t optional anymore, it’s where engagement, loyalty, and revenue are happening.
Some might ask, “Did TikTok really take over?” Considering its explosive growth in Thailand,even after the 2020 scare of potential bans,TikTok proved it’s more than a passing trend. Brands that embrace its platform can reach Gen Z, Millennials, and even Gen X in a way no other social media can.