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A BIT ABOUT ME

 

Hey, I’m Anish S. Mathur, A digital marketing specialist with a creative backbone and a deep focus on CMS, Business and email automation that doesn’t just fill inboxes, but drives real engagement.

I began my journey in Milan, studying Media Design and Multimedia Arts at NABA, where I honed my skills in visual storytelling, animation, film, and advertising. That foundation became a stepping stone into marketing, The space where creativity meets strategy and ideas need to prove they work.

Since then, I’ve interned and worked part-time in Italy, India, and Thailand, Switzerland crafting content and designing infographics, building automated funnels, and developing campaigns across industries from Magazines, NGOs and restaurants to fast-paced startups. I believe good marketing speaks to people, not at them, and that design and data should always work together.

This website is a full package of who I am a place where I showcase my work, share experiences, talk about what I’ve learned in the real world, and occasionally drop a controversial topic that stand out because they’re valid.

So check it out. This is what I do, how I think, and what I bring to the table.

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Universities

From Bangkok to Milan How I Ended Up Studying Media Design in Italy

My YouTube channel is basically a living playlist of my life part travel vlog, part life update, part “did I just accidentally make a documentary?” I film what I’m doing, where I’m going, and what’s running through my head in the moment. In this video, I dive into my experience at NABA in Milan and share what it was like studying media design in one of Europe’s most creative cities.

SKILLS

Email Automation

I design and set up personalized email sequences that nurture leads over time, ensuring consistent engagement without manual effort.

Click-Through Rate ( CTR )

I monitor CTR metrics closely, adjusting messaging and visuals to improve engagement and drive more clicks.

SEO / SEM

I research and implement keyword strategies, optimize website content, and structure pages to boost organic visibility and drive targeted traffic.

Content Marketing

I develop content plans and produce relevant materials that resonate with target audiences, building brand authority and trust.

Retargeting/Remarketing

I design campaigns that reconnect with users who didn’t convert initially, crafting timely and relevant ads that bring them back into the funnel.

Data-Driven Marketing

I dive into analytics dashboards, interpreting data to inform strategy, identify opportunities, and optimize campaign performance.

A/B Testing

I create and execute systematic experiments comparing different versions of emails, ads, and pages to discover what performs best.

Performance Marketing

I track and analyze every click, lead, and sale to ensure campaigns meet business goals and continuously improve ROI.

Conversion Rate Optimization ( CRO )

I analyze user behavior and run tests on landing pages, headlines, and calls-to-action, constantly refining elements to increase conversion rates.

Business Automation

I build automated landing pages that capture leads and integrate with marketing systems, helping brands boost conversions and scale effortlessly.

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My Mission

My mission as a Digital Marketing Specialist is to create meaningful connections between brands and audiences through data-driven strategies, compelling content, and innovative storytelling. I strive to blend creativity with analytics to deliver campaigns that not only capture attention but drive real results. My goal is to continuously grow as a marketing professional by exploring emerging trends, mastering new tools, and working with forward-thinking teams to build impactful, results-oriented digital experiences

Recent blog posts